Discover Flure's Candle Story

The art of Flure.
An artisan experience of curated pieces.

Established 2022

Images of high end candle brand flures collection.
Hold tight to the things that move you, shape you and keep you grounded. Not looking for more and more to fulfil your every desire. Like a well-crafted piece of art that stays hung on your walls for generations to come. We hold true that the saying, to have less, is to have more. To fill your home with things that hold meaning to you and will live out the test of time. From 1994 to the present day, Sheridan Anderson our founder has been on a journey to discover her god-gifted talents in creativity. Flure was established and born out of her own life's journey with art. Bringing you well-sculpted pieces that bring long lasting joy, thoughtfully designed to elevate your space, what we at Flure like to call, 'forever art'.

Enjoy a curated piece of art, hand poured in New Plymouth, New Zealand, and shipped out all over the world.

Unlike any candle brand you may have experienced, Flure takes you on a journey of artistic expression. Creating intrigue and curiosity, starting from the way they look, to the quality scent selection available.

Learn more about Sheridan - our creative director.
Over Sheridan’s lifetime, she’s had many creative endeavours. Her dream, to find an artistic outlet that allowed her to fully express her creative self, and use her strong background in high end fashion to bring to life, what we now call Flure.

What started as a dream running out of the spare bedroom in 2022, became Flure.

Q&A with Sheridan Anderson.

How did Flure begin?
Flure began in 2022 as a creative outlet, on the side of my full-time job. My husband Jarrod and I were newly married and I persuaded him that we needed a three bedroom rental, one room for guests and the other for my candle studio. Jarrod was concerned that I would get wax on the carpet, and part of me worried about the financial risk of renting a large home when in reality we only needed one bedroom.

In my little spare room, aka ‘studio’, I tested and blended hundreds of different scent combinations over a six month period, learning and perfecting unique blends and formulations.
Within the first couple months of launching, we had a custom candle order from a high end fashion store as well as the release of my first range of candles - 4 wick oversized candles, a whopping 2.1kg each! 

Where flure begun. Luxury high end candles.

Six months later we purchased our first home. A serious do-er upper. This saw me setting up one corner of our laundry/storage room into a candle studio. My camera had to be perfectly positioned in order to not show our social audience our laundry baskets, vacuum cleaner, and even building tools!. It was a huge struggle to produce quality content, and it really felt like a ‘fake it, until you make it’ moment. 

Luxury high end candle brand flure. Images from the beginning of the business.

Tell us about your artistic approach:
My perspective is rather unique and creative, which is why Flure is unlike any candle brand I've ever seen, and for good reason! I wanted to take the best aspects of candles and blend them with the aesthetic and creativity seen in street fashion, and contemporary art.

When creating Flure, an incredible amount of care went into how the candles would look, feel and smell, a complete sensory experience. I wanted to craft a journey of connection right from our scent stories, to purchase, unboxing, displaying, styling and of course experiencing the scent itself. To me, the most creative aspects are in the details, so when crafting Flure’s candles, even the small elements were carefully considered and when all the elements came together, something truly unique was formed.

Flure is just that. It's art.
This is where the expression ‘the art of flure’ came from.

What inspired Flure?
I'm naturally a very entrepreneurial person. I've always enjoyed making, restoring and selling different products and creations, so it was no surprise to my family, when another creative idea like Flure came about. What's different about Flure is that it's been a natural evolution of my two loves colliding, my love for marketing and my passion for high end fashion. From my decade of experience in marketing I learnt how much I loved applying my skill set to creative businesses, and high end fashion was no different. I admire how items are designed, expressed and artistically promoted. Flure came from a place of passion, and I couldn't be more proud to call it my business. 

It truly has been the most incredible artistic expression of who I am and how much I’ve love creating a brand that combines art and design in one. My hope is that you also experience this unique blend of fashion and art with your Flure candle. 

Where can we find you?
Flure is stocked at a select few, high end stores around New Zealand. You can also purchase online. And yes we have fast Worldwide shipping.

What does the future hold for Flure?
Going into our third year of business, we are working towards finding a bigger studio, bringing on staff, and expanding our range. We’re sooo excited for what’s to come!

That's the end of our Conversation with Sheridan 

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